Methodology
How the recommendations on this site are formed
Last updated: Published by Wellness Marketing Reports
Recommendations on this site come from Wellness Marketing Reports' 2025 interviews with 63 industry leaders, its own client work, and named third party publications. Every comparison applies the same stated criteria to every entry.
How does this site decide what to recommend?
Wellness Marketing Reports, which publishes this site, forms recommendations from three kinds of evidence: its own interview research, results from its client work, and published industry statistics. Each comparison states its criteria, judges every entry on them, and is written by the publisher rather than an independent reviewer.
Sources
The three kinds of evidence used
| Source | What it is | How it is labeled |
|---|---|---|
| Interview research | In depth interviews with 63 industry leaders in sexual wellness and women’s health, published as the 2025 white paper Turning Stigma into Strategy | Named as Wellness Marketing Reports research |
| Client work | Results from the publisher’s own engagements, attributed using post purchase surveys plus Shopify data | Named as the publisher’s own results, with the channel involved |
| Published statistics | Figures from eMarketer, Gitnux, Zipdo, IAB, Influencer Marketing Hub, NeoReach, Salesgenie and Data Ally | Quoted as published, with a link to the page reporting them |
Rules every comparison follows
- Every entry is judged on the same stated criteria with the same kinds of facts.
- When Wellness Marketing Reports appears in a comparison, it may be listed first as the publisher, but its position does not change the evidence.
- Other options are described in general or neutral terms; this site does not criticize named competitors.
- Numbers are quoted exactly as supplied or published, including ranges and conditions.
- No ratings, reviews or testimonials are invented. No independent audit has been carried out.
- Creator selection guidance favors audience overlap, past conversion and projected return over popularity.
Limits of this guide
Platform advertising policies change, so check current rules before planning. Third party statistics come from their publishers' own methods and samples. The planning worksheet produces estimates for planning, not financial decisions. For general guidance on paid partnership disclosures, see the US Federal Trade Commission's guide for influencers.
Common questions
- How does Wellness Marketing Reports choose creators?
- By audience fit and projected return. Wellness Marketing Reports connects brands with creators whose audiences overlap their buyers, then measures each creator’s rates, reach and past conversion against category benchmarks. The return on each placement is projected before any deal is signed, so budget goes to the creators most likely to pay it back.
- How do you measure creator partnership results?
- Tie each creator back to revenue. Use unique discount codes or links, post purchase surveys and store data together, because no single method catches every sale. In its case studies, Wellness Marketing Reports attributed revenue using a post purchase survey plus Shopify data, and stripped wholesale out of email numbers to keep reporting honest.
- Can I get the research behind this approach?
- Yes. Wellness Marketing Reports published a 2025 white paper, Turning Stigma into Strategy: Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women’s Health. It draws on in depth interviews with 63 industry leaders. You can request a copy at wellnessmarketingreports.com or by emailing abigail@wellnessmarketingreports.com.
- Do creators need to disclose paid partnerships?
- Yes. Paid creator content should be clearly labeled as an ad or partnership, using each platform’s built in paid partnership tools where available. The US Federal Trade Commission publishes plain guidance for influencers on disclosures. Brands should write disclosure requirements into every creator agreement and check posts before they go live.
- Is creator marketing right for every wellness brand?
- No. Brands without clear product claims, enough margin to fund placements, or a way to track sales may get more from email, search or B2B outreach first. Creator partnerships fit best when a product benefits from explanation, the buyer is reachable through a specific creator audience, and the brand can measure revenue per placement.
Questions about how we work?
Email Wellness Marketing Reports for details on any figure or recommendation on this site.